About NHBC

Empowering entrepreneurs with expert guidance in the UAE

We help international entrepreneurs and companies establish and grow successfully in the UAE

We are a Dubai-based consultancy firm specialized in advising companies on business incorporation and bank account setup in the UAE. Setting up a business doesn’t merely consist of getting the right structure and license, it entails much more such as selecting the right jurisdiction, an appropriate HR strategy, selecting the right office space or warehouse, meeting the right partners, clients or investors, amongst others.

What Sets NHBC Apart

NHBC was founded by Francesca Bouwman and Rohan Malhotra with a shared vision: to provide businesses and investors with more than just company formation services.
 
Today, NHBC combines Corporate Services, Strategic Advisory, and Accounting & Bookkeeping under one roof, offering clients a single trusted partner throughout every stage of their business journey.
 
Together, Francesca and Rohan bring more than 35 years of combined international business and government experience across the UAE and the wider MENASA region. Their complementary expertise allows NHBC to support entrepreneurs, SMEs, multinational companies, investors and family offices with practical, commercially focused advice tailored to their objectives.
 
Rather than coordinating multiple advisors, clients benefit from an integrated approach that combines strategic insight, local expertise and ongoing support; helping them establish, operate and grow their businesses with confidence.

Why choose NHBC?

To be UAE’s most customer focused consultancy firm; to become a services provider to whom entrepreneurs and companies can come to receive all information required for setting up a successful business in the UAE and to assist with UAE market introductions. We do not settle for anything less than excellence.

To pursue our mission and vision, we will:

  • Deliver personalized consultancy tailored to every client’s goals

  • Uphold the highest standards of professionalism, integrity, and transparency

  • Stay ahead by continuously updating our knowledge of UAE laws, regulations, and market trends

  • Build strong, long-lasting relationships with clients and partners

  • Provide complete, hassle-free solutions for business setup, banking, and expansion

  • Simplify complex processes to ensure a smooth and efficient experience

Why choose NHBC?

Integrated Expertise

Corporate Services, Strategic Advisory and Accounting & Bookkeeping under one roof.

Regional Experience

More than 35 years of combined international business and government experience across the UAE and MENASA.

Tailored Solutions

Every business is different, and so are our recommendations.

Long-Term Partnership

We support clients beyond incorporation, helping them grow and remain compliant.

Trusted Network

Access to a strong network of banking partners, government contacts and professional advisors.

Personal Service

Dedicated support with transparent communication and practical advice.

Our Approach

Whilst working for consultancies in this field, we realized that there are many facets of business set up where appropriate solutions are not always matched to client requirements by existing consultancy firms.

Setting up a business does not merely consist of getting the right license, but it entails much more such as the opening of a corporate bank account, selecting the right office space or warehouse, meeting the right partners, clients and/or investors, finding a trustworthy recruitment partner for the hiring of personnel or a reliable real estate agent, guiding clients through the paper work and relevant authorities.

We know all the ins and outs, all the possible problems the client might face and issues they might encounter, but more importantly – we know how to solve them.

Transparent advice
Responsive communication
Practical solutions
Long-term relationships

Meet our Leadership

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Meet Francesca Bouwman

Founder and Managing Director

Francesca Bouwman is the Founder and Managing Director of NHBC Dubai and has been advising international entrepreneurs and companies in the UAE for more than a decade. Originally from the Netherlands and having lived and worked internationally across Europe, Australia, India and the Middle East, Francesca brings a strong intercultural and commercial understanding to every client engagement.

Her areas of expertise include

Francesca is known for her hands-on approach, extensive UAE network, and ability to connect clients with the right partners, authorities, and institutions.

She also served as a Board Member of the Netherlands Business Council (NBC) in the UAE, working closely with Dutch governmental and business organizations to strengthen the Dutch business community in the region.

Her practical, transparent, and relationship-driven approach has helped hundreds of entrepreneurs and companies successfully establish themselves in the UAE.

She holds a Master’s degree in Euro-Asian International Business from Universitat Autònoma de Barcelona in Spain and a Bachelor’s degree in European Studies from The Hague University of Applied Sciences in The Netherlands.

Francesca has advised numerous international companies and European individuals with business setups and market introductions.

Her knowledge on UAE business setups, banking, project management and government related services have helped clients find suitable, profitable expansion and sound fiscal solutions for their businesses.

In addition to working in the UAE, Francesca has worked in Australia, Spain and the Netherlands. Her fluency in European languages and intercultural communication skills make clients feel at ease.

Meet Rohan Malhotra,

Founder of NHBC Accounting & Bookkeeping LLC
Rohan Malhotra is an experienced investment and business advisory professional with more than 20 years of international experience across banking, trade, investment, and business development. Throughout his career, he has worked extensively within both the private and public sectors across multiple international markets, supporting companies with strategic growth, investment opportunities, and cross-border business expansion.
Her expertise spans:

Rohan began his career in the banking and financial services sector, working with leading institutions including Commonwealth Bank of Australia, ANZ, National Australia Bank, and Commercial Bank of Dubai. This strong financial background provided him with extensive experience in corporate banking, investment advisory, and international business operations.

Prior to founding NHBC Accounting & Bookkeeping LLC, Rohan served as Trade and Investment Director with the Australian Federal Government, where he focused on strengthening foreign direct investment and bilateral business relations between Australia and the UAE/GCC region. In this role, he worked closely with companies operating within the fintech, energy, and mining sectors, facilitating strategic partnerships and investment opportunities across international markets.

Rohan is recognized for his practical, relationship-driven approach and proven ability to help businesses scale both regionally and globally through strategic guidance and strong international networks.

He holds a Master of Business Administration (MBA) from La Trobe University in Melbourne, Australia, with specializations in Marketing, Finance, and Management Information Systems, as well as a Bachelor’s degree in Business Management from Mumbai University.

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Our Team

Looking to establish or grow your business in the UAE?

One trusted partner. Every business stage.